Road to Zero is an initiative launched earlier this year by the National Safety Council, the National Highway Traffic Safety Administration, the Federal Highway Administration and the Federal Motor Carrier Safety Administration with the goal of eliminating traffic fatalities within the next 30 years. We here at TrueMotion are in full support of the initiative.
The aim fits right in with our mission: to increase traffic safety by ending the epidemic of distracted driving.
That’s why TrueMotion will be participating in the initiative to highlight our work in the driving safety space. We will be sharing our groundbreaking technology to make driving safer, a key aspect of which is our distracted driving score. Per NHTSA distracted driving guidelines – our app is able to detect whether or not you are driving and if you are holding the phone and texting, talking or using other apps like email, PokemonTM Go or social networks. Armed with this information, drivers can see exactly how risky their distracted driving and other driving behaviors are.
Significantly, we will also be sharing the results of our newly released study on modifying distracted driving behaviors. We announced the findings just yesterday: smartphone push notifications, alerting drivers of excessive distraction, can reduce distracted driving by between 14 and 20 percent.
The study was completed with a group of 1,770 TrueMotion app users. Participants were organized into three cohorts, each receiving varied type and frequency of notifications (weekly, post-trip, both, email, device message) regarding their levels of distracted driving. Those whose distraction exceeded a pre-determined threshold were sent post-drive messages alerting them of their risky behavior and encouraging them to reduce it.
All three cohorts reduced their percentage of time distracted by between 14 and 20 percent. The cohort that received the most alerts and messages exhibited the greatest improvement (20 percent reduction), while the cohort with fewer notifications still reduced distraction by 14 percent. Participants that did not receive notifications or messages did not reduce distraction at all.
Compounded by statistics that show those who just download the TrueMotion Family app reduce their distracted driving by 60 to 75 percent. In other words, this early data suggests that awareness of distraction, coupled with encouragement can successfully reduce distracted driving behaviors.
Distracted driving puts millions of drivers at risk. It is estimated that nearly 40 percent of crashes are now the result of some form of distraction. We here at TrueMotion are eager to be part of the solution, both through our technology and through our participation with Road to Zero.