TrueMotion Named Innovation In Action Solution Provider by SMA

September 18, 2017


BOSTON (September 18, 2017) – TrueMotion, the leading provider of telematics solutions for the insurance industry, has been awarded an SMA Innovation In Action Solution Provider Award by Strategy Meets Action (SMA), a leading insurance strategic advisory firm. The award was presented yesterday during the annual SMA Summit.

TrueMotion won a Solution Provider award for its TrueMotion smartphone UBI product, which combines mobile technology, machine learning, and data science to help insurers better understand and mitigate risk, acquire more profitable customers and increase customer loyalty. TrueMotion uses the sensors in a user’s smartphone to accurately identify drivers, and track and score behavior behind the wheel, including distracted driving.

TrueMotion’s mobile app provides actionable feedback to drivers on how to improve, while its analytics provide insurers comprehensive driving activity, individual scores and important insights regarding the risk of their overall customer pool. About 75 percent of people who use the app reduce distracted driving by up to 20 percent.

“It’s an honor to be recognized for the outstanding work our team has put into leveraging the best of data science, mobile technology and product development to produce next generation products and solutions for the insurance industry that are making a difference in the world today,” said Ted Gramer, CEO of TrueMotion. “Despite advances in auto technology, the number of fatalities on our roads is on the rise, and we’re on a mission to reverse that trend through our mobile app that helps people become safer drivers.”

Every year, Strategy Meets Action presents the SMA Innovation in Action Awards to insurers and solution providers who are rethinking, reimagining, and reinventing the business of insurance. These companies are putting innovation into action with creative projects/initiatives and use of emerging tech and InsurTech solutions that further insurers’ progress toward the ultimate goal: becoming Next-Gen Insurers. The SMA Innovation in Action Solution Provider Awards recognize solution providers who are giving insurers the solutions they need on the journey toward becoming Next-Gen Insurers with innovative software and services.

“Our annual awards program gives SMA the opportunity to celebrate and recognize true innovation within the insurance industry. The speed and impact of change in insurance can be seen in more and more insurance companies,” said Karen Furtado, SMA Partner. “In the six years of the program, we have seen clear evidence of the incredible strides being made within our industry by insurers and solution providers alike. We congratulate TrueMotion on its successes in reinventing insurance for the 21st century!”

About TrueMotion

Headquartered in Boston, Mass., TrueMotion combines the power of mobile technology, machine learning and data science to develop next-generation products and services for the insurance industry. Its patented technology uses the sensors built into smartphones to accurately identify drivers and score their overall driving habits, including distracted driving. Up to 75 percent of drivers who use TrueMotion technology reduce distracted driving and other risky behaviors. The company provides an enterprise version of its technology to leading insurers, as well as free consumer apps under the TrueMotion brand. More information is available at

Media Contact

John Williams, Scoville PR for TrueMotion
(206) 625-0075 x1

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