Welcome to Mojo

Hi there. Welcome to Mojo. We’re excited you’re here!

Mojo is a FREE app available on iOS (and soon Android) that rewards you for driving safely. Invite your friends, compete to be the safest driver, and earn spins for a chance to win gift cards.

The app automatically captures trips to identify when you’re driving (vs. a passenger) and breaks down your distraction (ie. phone use while driving) at a level of detail you can easily understand: such as typing & swiping, handheld calls, and handsfree calls. As an app user you’ll receive an overall Score (your Mojo Score) which will measure just how distracted you were on a given trip. The app also uses competition, rewards, and nudges to help you reduce your distracted driving and ultimately see who’s the best driver.

If you have any questions, shoot us a note at

How does Mojo Score work?

Your Mojo Score, which appears in big numbers on the My Driving screen, is computed on a scale of 0-100 and is based purely on how little or much you are distracted while driving. The score takes into account 3 distraction behaviors: Swiping & Typing (such as texting while driving), Handheld Calls (incoming and outgoing phone calls) and Handsfree Calls (such as blue tooth use). Your Mojo Score is based on your driving in the most recent miles so that it reflects how you’re doing right now rather than over all time. So, if you want to improve your score and make a concerted effort for one drive, or one day, you’ll see it improve quickly!

Score Breakdown: Your Mojo Score is based on 3 key distraction behaviors which are weighted according to their relative risk.

  1. Swiping & Typing (45 out of 100 points): This is the most dangerous activity because it takes your mind and your eyes off the road.
  2. Handheld Calls (35 out of 100 points): Handheld Calls are risky because your hands are occupied with your phone while your mind is occupied with the call.
  3. Handsfree Calls (20 out of 100 points): Studies show that even handsfree calls are dangerous because they take your mind off your primary activity: driving.

How do Levels work?

As you drive distraction-free, the app counts and keeps track of your total “distraction-free driving minutes”. You achieve new levels based on your all-time distraction-free minutes. By consistently running the app on your phone and driving distraction-free, you’ll level up faster.

How do Spins work?

You earn spins on the wheel by driving distraction-free for 300 minutes. Once you’ve earned a spin, you can go spin the wheel for a chance to win a gift card. If you win (yay!) you’ll receive an email from our rewards partner Virtual Incentives with instructions on how to redeem your gift card. If you don’t win (boo!), go drive distraction-free to rack up more spins.

How does the Leaderboard work?

To get started on the leaderboard, you’ll need to follow Facebook friends who are currently using Mojo, or invite Facebook friends to come join you on Mojo. Once you’re following some friends, you’ll be able to see their scores and levels on the leaderboard.

How does the trip list work?

You can see a record of every trip the app recorded where you were the driver. For each trip, you’ll see a count of Distraction-Free Minutes which count toward Levels and Spins, as well as a breakdown of your distracted time on each trip based on the 3 types of distraction.

How do notifications work?

If you accepted notifications during onboarding, you’ll receive notifications about how your doing, when you achieve a new level, when you have a new follower, and when you win a spin. To change your notification preferences, just head into Profile > Settings and you can toggle each type of notification on or off.

How does Mojo record my driving?

In a word: “Automagically.” You never need to start, stop, open, or close your app to accurately capture your driving. So just let it ride…To be a bit more scientific, the app is “sleeping” in the background waiting for driving-like behavior (it does this to minimize data and battery consumption when you’re not driving). When it sees movement that looks like driving (e.g. speed, location), the app begins recording at higher fidelity. As long as you are logged into the app, it will record your trips.

Why does Mojo require location data?

Mojo uses your phone’s location services for a variety of purposes. The app uses changes in location and your speed to figure out if you’ve begun a trip. It also uses location information as an input into algorithms that identify whether you are a driver or a passenger by understanding your frequent routes and locations.

How does Mojo know when I’m the driver?

Mojo uses advanced algorithms that analyze a bunch of aspects of your driving and behavior to identify whether you are a driver in a car, a passenger in a car, or traveling via some other mode of transit.

What if Mojo thinks I was a driver when I wasn’t?

In the event the app misclassifies a trip, you can go into Profile > My Trips and tap “Report a Problem” to let us know. While your feedback won’t change your score, we do use this feedback to improve our algorithms for the future.

How does Mojo affect my battery life?

Like any app that uses your location, Mojo can affect your battery life, but we’re really careful about when and how we use your location, particularly your phone’s GPS feature, and we’re continually optimizing for better and better battery performance. Mojo uses a negligible amount of battery when you’re not driving, and slightly more while you’re taking a trip. Most people won’t notice a significant battery difference after installing Mojo, but if you have a particularly long commute or an older phone, you may want to plug in while driving.

How does Mojo affect my data plan?

Mojo is designed to minimize data usage to an unnoticeable level. Mojo app records driving on the phone, compresses this data to minimize its size, and then sends that data up to our servers for further processing. Data is transmitted using either WiFi or your data plan, depending on which network is available at the time of upload. The app is expected to use between 30-60MB / month, which represents a very small fraction of the average data plan (usually at least 1000 – 2000 MB or more per month).