Auto insurance is a low-touch model. But carriers who engage customers have higher brand loyalty. And that’s critical for retaining customers.
Engaged customers are more loyal customers
Research from Bain shows that offering your customers more services leads to more interactions. More interactions lead to a higher NPS. And a higher NPS leads to higher retention rates.
Apps are built for engagement
People love their smartphones and their apps. Smartphone apps give you an intimate connection with your customer. They also provide data that’s critical for delivering personalized interactions.
DOWNLOADS
To get people to download your app, you need to have a great value proposition
ENGAGEMENT
To keep people engaged, you need to deliver value and variety
RETENTION
To retain customers, you need to keep them engaged over time
Features that engage
Crash Detection
When a customer has been in a serious crash, a quick response can be the difference between life and death. When seconds matter, TrueMotion gives you the power to get them the help they need, faster.
Rewards
People like rewards. And rewards are proven to engage customers and help them become safer drivers.
Gamification
People like to make progress. Levels, badges, streaks, and trends help them improve and achieve.
Social
Every driver thinks they’re better than average. Our leaderboards lets them discover how good they really are and inspire them to be a safer driver.
Family
Give parents peace of mind by helping their teens become better drivers. Parents can monitor teens’ driving behaviors and locations.
Backed by behavioral science
We’ve partnered with world-renowned experts like behavioral scientists at University of Pennsylvania and University of Chicago to build our solutions. We use proven interventions that leverage our innate motivational drives.
Meaning
Accomplishment
Empowerment
Ownership
Social
Scarcity
Unpredictability
Avoidance
We’ve teamed up with UPenn and Progressive to study driver behavior change
The large-scale research study will provide exciting new dataon techniques that work to get people to drive safer.