The truth is, we all do it.
- 85% of drivers are distracted by their phone while driving.
- 1 out of 6 mins Drivers are on their phone for 1 out of every 6 minutes while driving.
- 71% are texting 71% of drivers are texting while driving.
Why we do it FOMO: It's a real thing.
Definition: /FO-MO/ - Fear of missing out. Anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on social media or incoming text messages on your phone.
Reality is ... Distraction kills.
Distracted driving results in thousands of fatal crashes every year. If the trend continues it will surpass deaths from DUI in the next two years.
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Dialing a Phone You're 12.2 times more likely to crash from dialing a phone.
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Texting while Driving You're 6.1 times more likely to crash from texting.
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Talking on Phone You're 2.2 times more likely to crash while talking on the phone.
A big temptation for teens Young drivers are most at risk.
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#1 Killer of Teens Car crashes are the #1 killer of teens in the U.S.
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3x More Likely 16-19 year olds are three times more likely to be in a fatal car crash.
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27% of Drivers Drivers in their 20s account for 27% of fatal crashes.
Putting down the phone saves lives.
WE'RE HERE TO HELP YOU
An app to end distracted driving.
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Announcing Mojo – The App that Rewards Safe Driving
Today we announced the launch of our latest driving safety app, Mojo – an app that rewards distraction-free driving. The iOS app is available for download today from the Apple App Store. The Android version will be released later this month. ABOUT THE APP Mojo provides concrete feedback and incentives to help users reduce distracted driving. The app […]
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Wall Street Journal Addresses Distracted Driving
Distracted by their smartphones, America’s drivers are becoming more dangerous by the day. That is pushing auto-insurance rates higher as insurers struggle to keep up. Costs associated with crashes are outpacing premium increases for some companies, according to insurers, and they say the use of smartphones to talk, text and access the internet while on […]
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The Anatomy of Distracted Driving
A key indicator of risk is a driver’s distraction habits is how much and in what ways the driver chooses to use their smartphone during vehicle operation. Our technology measures a driver’s phone use, including their tendency to make phone calls while driving and non-call usage habits, such as their propensity for texting or web browsing while driving. Categories […]
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Traffic Fatalities Continue to Rise says the NSC
Earlier this week, the National Safety Council released its traffic fatality estimates for 2016. The numbers are staggering: over 40,000 people died in accidents involving motor vehicles in 2016. That represents a 6 percent rise from 2015, which, when compounded with the previous year’s increase, results in the largest two-year increase -14 percent–in over 50 […]
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Recognizing Brands for Positive Messaging Around Distracted Free Driving
This month we are recognizing Phone Free February. As part that we are highlighting brands that have encouraged their customers to go distraction and/or phone free in the most inspiringly beautiful ways. If you’ve seen a distracted driving ad you’ve probably been reminded of the horrible but real consequences of driving distracted. The statistics are overwhelming; […]
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The Road to Zero Coalition
Road to Zero is an initiative launched earlier this year by the National Safety Council, the National Highway Traffic Safety Administration, the Federal Highway Administration and the Federal Motor Carrier Safety Administration with the goal of eliminating traffic fatalities within the next 30 years. We here at TrueMotion are in full support of the initiative. […]
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Road to Zero: Why Self-Driving Cars Won’t Save Us
The National Safety Council (NSC) has launched a new initiative that takes aim at the rising trend of auto fatalities. The campaign, dubbed “Road to Zero” aims to “eliminate traffic fatalities within the next 30 years.” While we very much laud the initiative’s lofty goal, its reliance on new technologies like driverless cars and smart […]
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Year-End Update: The Current State of Distraction [INFOGRAPHIC]
To get the TrueMotion app >> gotruemotion.com/app choose your application and click to download.
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Car Insurance for Teen Drivers
Your teen’s first time behind the wheel can be stressful for a number of reasons: it’s a sign they’re growing up, they have more freedom (and are more apt to get into trouble), and there’s a higher chance they could get into a crash. But your child’s first driving experience is sure to cause stress in […]
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NSC: What Driver Data Tells Us About Distracted Driving
Earlier this year, the National Safety Council (NSC) released data from a public opinion poll that explored attitudes and behaviors of U.S. drivers with regards to unsafe driving behaviors, with a particular emphasis on distracted driving. The results are not revolutionary—participants admitted to using phones and other devices at levels similar to data collected by […]
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Are Teen Drivers Actually Better Drivers?
As the U.S. observes this year’s National Teen Driver Safety Week, we have some promising news to share: it looks like all teen drivers might not be quite as risky as we thought. Over the past four weeks, 80 Sharon High School students have been participating in the very first TrueMotion Driver Challenge. Drivers (a […]
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Why Safe Driving Pledges Are Not Enough
If your teen has taken a pledge, does that mean you can check the potential harm or unwanted behavior off your list of worries? Research on the effectiveness of pledges suggests that you cannot—and more importantly—should not. Analysis of data from a large federal survey found that more than half of youths became sexually active […]
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