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We’re launching a distracted driving research study with Penn Medicine and Progressive

We’re excited to announce a research project with Penn Medicine and Progressive to study strategies that reduce distracted driving. The strategies will focus on the effects of distracted driving interventions. The interventions will be delivered to users’ smartphones – “nudging” them to reduce distraction.

[Get our new eBook: Teen safe driving programs]

Here’s how the study will work: Progressive Snapshot customers will be invited to the study on their smartphone app. Participants will be randomly selected into six groups. Each group will receive a unique intervention based on proven behavioral economic strategies. They include:

  • Silencing notifications while driving
  • Providing demographic benchmarks for distraction behaviors
  • Offering financial incentives for putting down the phone

TrueMotion powers the Progressive Snapshot mobile telematics program. We’ll measure and report on participants’ distraction levels throughout the study.

Want to learn more about the study? Check out the full press release here.

Questions? Hit us up on chat.

Categories: Blog,Distracted Driving