Mojo was an experiment we launched a year and a half ago. It was an app designed to reward safe driving. For every minute you drive distraction-free, you get 1 point. When you get 300 points, you spin a virtual wheel for a chance to win gift cards to your favorite retailers. It was a huge success. People loved it.
We’ve learned a lot from Mojo. But now it’s time to focus on the next generation of safe driving products. These will have an even greater impact on making roads safer. So it’s time for us to say goodbye to Mojo. Mojo will no longer work after August 6, 2019. We know it will be missed.
If you’re a Mojo user, your personally identifiable data – such as name, phone number, and email address – will be deleted to protect your privacy. We will retain the anonymized driving data and continue to analyze it to make roads safer. We do not share or sell any user data from our consumer apps with third parties.
The Mojo experiment was a success. Thousands of people downloaded Mojo – with no advertising. A major insurer loved the idea and launched a Mojo-like experience for its users. Advocacy organizations like SADD and TextLess Live More actively promoted Mojo to their members.
The feedback from Mojo users was incredible. 95% of Mojo users say the app experience was positive. 89% say the app was informative. 94% say they’re more aware of distracted driving because of Mojo. 90% say they use their phone less now. 76% say they would recommend Mojo to a friend.
Here are three of our favorite comments from Mojo users:
“I joined for the rewards, but now I focus more on staying off the phone while driving.”
“I started to see how distracted I was by my phone! I learned just to wait till I stop to answer calls or text.”
“I love it! It makes me a better driver and also gives me a chance to win prizes.”
In all, we gave out over $15,000 in gift cards.
Mojo’s app usage was impressive as well. In an industry where consumers only think about their insurer 9 minutes per year, Mojo offers a roadmap to exponential engagement. Users opened Mojo 12.1 times per week and spent an average 13.2 minutes with the app. They reviewed 3.4 screens per session.
Mojo’s reward features and gamification techniques will live on in other products across our platform – including new auto insurance apps. If you’re looking for a safe driving app now, we highly recommend TrueMotion Family. We have some exciting announcements planned soon, so stay tuned. TrueMotion Family is available on iOS and Android.
Share this post
We’re launching a contest to find the best Do Not Disturb While Driving messages. Starting today, you can comment on…
August 5, 2019