Influencing driver behavior is a key ingredient to improving road safety. Technology is the best way to collect detailed information about individual drivers, such as actual (vs self-reported) driving abilities and to monitor and interpret those driving behaviors.
Through data (or insights) collection technology can bridge the gap and better characterize risky driving behavior, such as distracted driving, which is the leading cause of death among teens in the United States. Essentially, technology can for the first time paint the picture of what’s really going on behind the wheel!
These four characteristics of driving performance are all within a driver’s control – it’s behavior that can be changed. Notwithstanding some circumstantial outliers, like an opossum crossing the road, each of these (bad) habits is able to be improved over time.
The first key is to bring awareness to your driving behavior, gain insight into when you are driving poorly and then make a conscious effort to improve.
Our safe driving app, TrueMotion Family, does exactly that. We have built technology through which we measure and score drivers – all in an effort to make roads safer. The smartphone app measures your driving based on Distraction, Braking, Speeding and Acceleration. We grade each drive from 0 to 100, where low scores indicate high risk or unsafe driving.
Saving your wallet – Experts advise that frequent hard acceleration and braking is costing you an extra three miles per gallon. Furthermore, excessive hard braking can cause vehicle brakes to overheat, making them less effective. It can also trigger a vehicle’s ABS unnecessarily, putting extra stress on the car’s systems.
Did you know: Insurance companies are able to base pricing on the above indicators as well, which means that the better you drive the lower your bill could be. Some insurance companies reward drivers by discounting premiums by as much as 30%.
Saving the planet – Harsh driving has been proven to emit more harmful gases into the atmosphere. So when you ease off the pedal you can help the planet breathe easier too.
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