Truth in Motion
BTW w/ Dr. Nick Arcolano: Data and Behavioral Scientist
Nicholas Arcolano does some cool stuff here at TrueMotion. A Senior Data Scientist, he is in the thick of all things data analysis and product development. Example one: he leads a TrueMotion data science pod that is diving into what drivers are doing behind the wheel in the immediate lead-up to an accident–and how those […]
Announcing Mojo – The App that Rewards Safe Driving
Today we announced the launch of our latest driving safety app, Mojo – an app that rewards distraction-free driving. The iOS app is available for download today from the Apple App Store. The Android version will be released later this month. ABOUT THE APP Mojo provides concrete feedback and incentives to help users reduce distracted driving. The app […]
Wall Street Journal Addresses Distracted Driving
Distracted by their smartphones, America’s drivers are becoming more dangerous by the day. That is pushing auto-insurance rates higher as insurers struggle to keep up. Costs associated with crashes are outpacing premium increases for some companies, according to insurers, and they say the use of smartphones to talk, text and access the internet while on […]
The Anatomy of Distracted Driving
A key indicator of risk is a driver’s distraction habits is how much and in what ways the driver chooses to use their smartphone during vehicle operation. Our technology measures a driver’s phone use, including their tendency to make phone calls while driving and non-call usage habits, such as their propensity for texting or web browsing while driving. Categories […]
Traffic Fatalities Continue to Rise says the NSC
Earlier this week, the National Safety Council released its traffic fatality estimates for 2016. The numbers are staggering: over 40,000 people died in accidents involving motor vehicles in 2016. That represents a 6 percent rise from 2015, which, when compounded with the previous year’s increase, results in the largest two-year increase -14 percent–in over 50 […]
Recognizing Brands for Positive Messaging Around Distracted Free Driving
This month we are recognizing Phone Free February. As part that we are highlighting brands that have encouraged their customers to go distraction and/or phone free in the most inspiringly beautiful ways. If you’ve seen a distracted driving ad you’ve probably been reminded of the horrible but real consequences of driving distracted. The statistics are overwhelming; […]